Description

  • Overview: The Spark package is the entry-level Local SEO offering, designed for small businesses or startups looking to establish a basic online presence. It focuses on foundational optimization, citations, and light content marketing to get you noticed locally.
  • Deliverables:
    • Optimize the Google Business Profile (GBP): A one-time audit and optimization of your Google Business Profile to ensure all core business information (services, service area, employees, etc.) is accurate and properly configured. This boosts visibility in local search results and Google Maps. Frequency: One-time.
    • Blog Content: 2 blog posts per month , focusing on local topics like “Why Choose Local Services in [Your City]” or “Introducing [Your Business] to [Your Community].” These posts introduce your brand and target basic local keywords for minimal SEO impact. Frequency: Monthly (2 posts).
    • Citations: 25 local citations (mentions of your business name, address, and phone number on other websites) to establish a foundational local presence and improve search authority. Frequency: One-time, as clarified.
    • Directory Listings: Setup and optimization on 1-2 key online directories (e.g., Yelp or Waze) to establish basic local visibility. This is separate from citations but complements them by ensuring your business appears in structured directories. Frequency: One-time (assumed, as part of the initial setup).
    • PR Statements: No PR statements are included at this level. Public relations efforts are limited to updates via GBP (e.g., announcing a new service). 
    • Paid Media: Not included, as the document mentions paid media (e.g., on Facebook, Instagram) on page 2, but it’s likely reserved for higher tiers. 
  • Description: At $500 per month, Spark is the “ignition” package—perfect for businesses starting their Local SEO journey. The one-time GBP optimization, 25 one-time citations, and 1-2 directory listings lay the groundwork for local discoverability, while the 2 blog posts per month introduce your brand to the local audience and provide a small SEO boost. There’s no focus on PR or advanced tactics, making this a simple, budget-friendly option for getting started.
  • Best For: New businesses, freelancers, or small local shops (e.g., a boutique or cafĂ©) needing a minimal setup to appear in local searches.