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Optimize the Google Business Profile (GBP): Includes everything from Spark and Blaze (one-time optimization and ongoing management), plus advanced GBP strategies like creating custom posts for promotions or events (e.g., weekly updates or special offers). Frequency: One-time optimization, then monthly management with advanced strategies.
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Blog Content: 10 blog posts per month (e.g., 1,000 words each), deeply tailored to local interests and SEO goals, such as “The Ultimate Guide to [Your City] Attractions” or “How [Your Business] Drives [Your City]’s Growth.” These posts are optimized for high-ranking local keywords, include internal linking, and aim to establish your business as the go-to authority in your area. Frequency: Monthly (10 posts).
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Citations: Includes the 50 one-time citations from Blaze (25 from Spark plus 25 from Blaze), plus an additional 50 one-time citations (totaling 100) to significantly boost your site’s authority and local rankings. Frequency: One-time (assumed to build on Blaze’s citations as part of the initial setup).
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Directory Listings: Setup and optimization across 10+ directories, including industry-specific ones (e.g., for a law firm, listing on Avvo or FindLaw) and local associations, to maximize reach. Frequency: One-time (assumed, as part of the initial setup).
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PR Statements: 2 PR statements per month, such as announcing partnerships, major milestones, or community initiatives (e.g., “Search Theories’ Inferno Client Sponsors [City] Festival”). These statements are distributed to local media, blogs, and news sites to enhance your reputation and earn backlinks. Frequency: Monthly (2 statements).
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Local Backlinks: 5-10 high-quality local backlinks per month (e.g., from local news sites, community blogs, or business associations) to further enhance your site’s authority. Frequency: Monthly (5-10 backlinks).
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Paid Media: Includes a paid media campaign on platforms like Facebook, Instagram, Messenger, and WhatsApp, as mentioned in the document’s second page. This likely involves a budget (e.g., $200-$300) for targeted local ads to reach new and existing customers. Frequency: Monthly (ongoing campaign).
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Local Landing Pages: 1 custom local landing page per month (e.g., for a specific neighborhood or service area), optimized with local keywords, NAP (name, address, phone number) details, and a clear call-to-action to drive conversions. Frequency: Monthly (1 page).
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